SAVING THE SOURCE | FANTA WORLD
Early this year we were invited by Ogilvy to take part in the "Saving the Source" project, which was being developed by Fanta: an online platform featuring several games grouped in 5 different phases. In each of these phases, users are invited to explore the Fanta World by touring its different spaces, meeting its characters, and joining a bunch of quests.
Building on the script of the comic book, our job was to conceive all images necessary for the development of the game.
To achieve that, we emerged ourselves into the very rich Fanta World, getting to know each character and its qualities deeply so we could create a high-quality look abundant in details.
Countless hours were dedicated to elaborating the concept art, which made the development of the Project in 3D considerably easier. Eventually it was agreed that the final work would be a combination of photographs and digital painting.
- Category: Print 2D 3D Concept Art
